In these tough economic times, everyone's looking for the most cost-effective way to get their ad message across. If you think TV, radio and print are the sale masters of measurable media, here's convincing proof that promotional watches are clearly in the mix.
Lets face it. Everyone would like to see their businesses logo, their company's products, their organizations mission and message splashed across the airwaves in an award-winning, critically acclaimed TV spot during the Super Bowl, Academy Awards, NCAA Basketball Tournament or some other program with hundreds of millions of attentive viewers.
That would be pretty cool, right?
The reality, of course, is that most of us probably don’t possess a Super Bowl-sized budget, but you still need to come up with a promotion for next months product roll-out, trade show exhibit, direct-mail program or customer service/retention campaign that'll make you look like a marketing genius and let you hang on to your job for another six months in today's economically challenged, “what-have-you-done-for-me-lately?” environment.
Lets face it. Everyone would like to see their businesses logo, their company's products, their organizations mission and message splashed across the airwaves in an award-winning, critically acclaimed TV spot during the Super Bowl, Academy Awards, NCAA Basketball Tournament or some other program with hundreds of millions of attentive viewers.
That would be pretty cool, right?
The reality, of course, is that most of us probably don’t possess a Super Bowl-sized budget, but you still need to come up with a promotion for next months product roll-out, trade show exhibit, direct-mail program or customer service/retention campaign that'll make you look like a marketing genius and let you hang on to your job for another six months in today's economically challenged, “what-have-you-done-for-me-lately?” environment.
Consider, for a minute, the power of promotional watches. You want to talk ROI? Lets look at what in the ad biz is known as “cost-per-impression,” or CPI. A few head-turning examples:
